Well…Summer is winding down and a lot of your clients are squeezing out those last couple of weeks of vacation before the big “fall quarter”. As most of you may already know, historically September is the second busiest month for personal training, behind January or March, and directly following the absolute slowest month. For most of you, this means that soon you can start meeting your bonus quota again and put your name back on the “possible promotion list”. After all those long hours you put into classes and studying for the next tier level, and passing the test back in April, you will finally get the opportunity to prove how good of a trainer you are based on your numbers (sarcastically). I wish you the best. For those of you that have seen the light and have left the rat race, you have probably been doing a little vacationing yourself for the past two or three weeks. I can’t blame you, when August hits, sometimes the only thing to do is spend some of that hard earned money on yourself until the cows come back home (no pun intended). There are many skeptics who think that business will be slow this fall; but I beg to differ. Your clients know how good you are and that is why they follow you from gym to studio to park to wherever you instruct them to show. Your core clients will always find a way to fit you into their budget because they appreciate the value of the service you provide. The economy is showing signs of improvement which also helps make your clients feel a little more at ease as they dish out $75-$300 a session. With that said, I wish you all a prosperous fall, and for those of you who are still chasing the wheel, nervous about taking that leap, keep in mind that September is one of those few months in which you can gather enough of your clients to make the transition. Don’t delay!
Sunday, August 16, 2009
Summer Ends..Business Begins
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